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What is a KPI and where it's used?

Friday, 24 February 2023

KPI stands for Key Performance Indicator. It is a measurable value that helps businesses and organizations track and evaluate progress toward specific goals and objectives. KPIs can be used to monitor and analyze performance in a variety of areas, such as sales, marketing, finance, customer service, and more. They provide a way to measure success, identify areas for improvement, and make data-driven decisions to achieve desired outcomes. KPIs are often displayed on dashboards or scorecards and can be tracked and updated in real-time to provide timely insights into business performance.

KPIs are used in various industries and departments to measure performance and progress toward specific goals. For example:

  • In sales, KPIs might include total revenue, conversion rate, customer acquisition cost, and average order value.
  • In marketing, KPIs might include website traffic, social media engagement, lead generation, and customer lifetime value.
  • In finance, KPIs might include profitability, cash flow, return on investment, and debt-to-equity ratio.
  • In customer service, KPIs might include customer satisfaction score, average response time, first-call resolution rate, and customer retention rate.


By tracking KPIs, organizations can identify areas for improvement, set benchmarks for success, and make data-driven decisions to achieve their goals. KPIs are also helpful for providing transparency and accountability, as they provide a clear way to measure progress and hold teams or individuals responsible for achieving specific targets.


Category: Business

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